Creative MarketingAutomotive and Electronics
The ALVA ONE launch passed three million views at a view rate above category average
- ViewsYouTube
- 3,174,213
- View rateYouTube
- 23.4%
Launch campaign, 2023
ALVA · 2023
One shoot, every channel
Creative Marketing
Most campaign creative is commissioned per channel, which means paying for the same idea three times and getting three slightly different versions of it. The waste is invisible because each invoice looks reasonable on its own.
We plan the shoot around every output before anyone picks up a camera. One production day yields the long form piece, the vertical cut, the stills and the animation, all consistent because they came from the same session.
What you receive
- Script and storyboard agreed before production begins
- One shoot planned to supply every channel and aspect ratio
- Animation for the parts that cannot be filmed
- Brand identity and usage guidance where none exists
- Master files handed over, not just the exports
What it changes
- One idea produced once instead of three times
- Assets that look like they belong to the same company
- Source files you can hand to anyone later
Delivered work
Projects that used this practice
Creative MarketingHealthcareYouTube view rate reached 44.8 percent, with almost half of viewers staying to the end
- View rateYouTube
- 44.8%
- ViewsYouTube
- 38,699
Campaign period, 2023
Salonpas · 2023
Creative MarketingConsumer GoodsOne campaign asset reused across channels reached eight million people
- ViewsYouTube
- 640,000
- ReachFacebook and Instagram
- 8,000,000
Campaign period, 2023
Schick · 2023
Questions that come up
If yours is not here, send it across directly. We reply within one working day.
Do we need a video at all?
Only if there is something a photograph cannot explain. A process, a piece of software, or a service with no physical form all benefit. A product that photographs well often does not, and we would rather say that than sell you a shoot.
How long does production take?
Three to five weeks for a single campaign, most of which is script and scheduling rather than filming. The shoot itself is usually one or two days.
Who owns the footage?
You do, including the raw material rather than only the finished cut. That matters the first time you want a different edit and do not want to pay for a reshoot.
Tell us what you need built
Send a short brief and you get a written scope, a cost estimate and a schedule within two working days. No obligation attached to it.