Salonpas
YouTube view rate reached 44.8 percent, with almost half of viewers staying to the end
The situation before
Skippable video is judged in five seconds. Most product films spend those five seconds on a logo and lose the audience before the message starts.
The category makes this harder, because pain relief advertising has a familiar shape that viewers recognise and skip on reflex.
What we built
We built the opening around the problem rather than the product, so the first frames gave a reason to keep watching.
The same material was cut for Instagram separately rather than reposted, because a cut that works on one platform rarely survives the move to another.
Measured results
- View rateYouTube
- 44.8%
- ViewsYouTube
- 38,699
- ViewsInstagram
- 34,200
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- An opening built to survive the skip window
- Platform specific cuts rather than one asset reposted
- View rate reported alongside raw view counts
Built with
- Adobe Premiere
- YouTube Ads
More work
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