ALVA
The ALVA ONE launch passed three million views at a view rate above category average
The situation before
A vehicle launch gets one moment of attention. Miss it and the budget is spent against an audience that has already moved on.
The category is crowded with launch films that look expensive and say nothing, so the risk was producing something polished that nobody watched to the end.
What we built
We planned one production around every output the launch needed, so the long form film, the vertical cuts and the stills all came from a single shoot and stayed consistent.
The edit was built to hold attention in the first five seconds rather than to open with a logo, which is what moved the view rate above the category norm.
Measured results
- ViewsYouTube
- 3,174,213
- View rateYouTube
- 23.4%
- ImpressionsTikTok
- 6,459,617
Launch campaign, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- One shoot supplying every channel the launch ran on
- A cut structured to survive the first five seconds
- Consistent assets across YouTube, TikTok and social
Built with
- Adobe Premiere
- After Effects
- YouTube Ads
More work
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