Community and ConsultantConsumer Goods
Nineteen giveaway programmes across eight months produced 1.4 million engagements
- Post engagements
- 1,400,000+
- Reach
- 3,600,000+
Eight month programme, 2023
Vipco · 2023
People talking rather than being advertised at
Community and Consultant
Reach is the easiest number to buy and the least useful one to own. A post seen by a million people who feel nothing about it is worth less than a programme a thousand people actually joined.
We build the second kind. Giveaway mechanics, community programmes and creator collaborations designed so somebody has a reason to take part, and research that tells you what those reasons actually are before you spend anything.
What you receive
- Community programme design with mechanics that reward participation
- Creator selection based on audience overlap rather than follower count
- Market research and audience segmentation before the plan is written
- Event and exhibition planning and management
- Reporting on engagement and participation, not impressions alone
What it changes
- An audience that responds rather than one that only sees
- Creator partnerships chosen on fit rather than on price
- Research you can point at when a decision gets questioned
Delivered work
Projects that used this practice
Custom Software and SystemsGovernment and Public ServiceConnecting Riau Islands small businesses to large industry through one directory
SIRAPI · 2023
Custom Software and SystemsGovernment and Public ServiceLive regional election tallying under a few hours of extreme load
Quickcount · 2024
Questions that come up
If yours is not here, send it across directly. We reply within one working day.
How do you pick creators?
By audience overlap and by how their existing posts perform, not by follower count. A creator with fifteen thousand engaged followers in your category will beat one with three hundred thousand who are not, and will usually cost a fraction as much.
Is research worth it for a small budget?
Often it is the only thing worth doing. A small budget cannot survive being spent on the wrong audience, so the cheapest research is still cheaper than the campaign it stops you running.
What does a community programme actually involve?
A repeating reason to take part, a mechanic that is easy to explain, and somebody responding to people who do. The last of those is the part most programmes skip, and it is the part that decides whether anyone comes back.
Tell us what you need built
Send a short brief and you get a written scope, a cost estimate and a schedule within two working days. No obligation attached to it.