Media MarketingBeauty
Six times ROAS on Shopee while cutting cost per click by more than half
- ROASShopee
- 6x
- ROASTokopedia
- 2x
Campaign period, 2023
Bioderma · 2023
Spend you can account for
Media Marketing
The usual problem with ad spend is not the size of the budget. It is having no way to confirm the money is working. Reports arrive full of impressions and likes while the person paying wants to know how many enquiries came in and what each one cost.
We install measurement before anything runs. From the first week the conversation is about cost per result, which means a campaign that is not working gets stopped early instead of being defended until the budget is gone.
What you receive
- Conversion tracking installed and verified before the first rupiah is spent
- Campaign structure across search, display, social and marketplace
- Weekly optimisation against the numbers rather than quarterly reviews
- Reporting that leads with cost per enquiry, not reach
- Full account access registered in your company name
What it changes
- A cost per result you can put in a board pack
- Budget moved off what is not working within days rather than months
- Account history and audience data that stay yours
Delivered work
Projects that used this practice
Media MarketingAutomotive and ElectronicsDaikin beat target on both channels, display at 187 percent and search at 174 percent
- KPI achievementGoogle Display Network
- 187%
- ClicksGoogle Display Network
- 44,856
Campaign period, 2023
Daikin · 2023
Media MarketingHealthcareEvery priority keyword has held page one of Google for more than four years
- Keywords on page one
- 100%
- Years positions held
- 4+
Ongoing since 2020
RS St. Carolus · 2020
Questions that come up
If yours is not here, send it across directly. We reply within one working day.
What is a sensible minimum budget?
It differs by industry, but one rule holds everywhere: the budget has to be large enough to gather around thirty results a month for the data to be readable. Below that the ups and downs come from chance rather than from anything you changed, and every decision becomes a guess.
Can you run ads without rebuilding our site?
Yes, as long as the landing page can carry measurement and loads fast enough. If it turns out to be slow or has no clear action on it, we say so first, because fixing the page is almost always cheaper than raising the budget to compensate for it.
Who owns the ad accounts?
You do. Accounts are created under your company and we join as a manager. If we stop working together our access is removed and the entire campaign history, audience data and learning stay with you.
Tell us what you need built
Send a short brief and you get a written scope, a cost estimate and a schedule within two working days. No obligation attached to it.