All projects
Creative MarketingConsumer Goods2023
Schick
One campaign asset reused across channels reached eight million people
The situation before
Producing separate creative per channel means paying for one idea three times and getting three inconsistent versions of it.
The waste is hard to see because each production invoice looks reasonable on its own.
What we built
We planned a single production around every output the campaign needed, so one shoot supplied YouTube, Meta and TikTok without a reshoot.
Each platform received a cut built for it rather than the same file resized, which is the part most reuse gets wrong.
Measured results
- ViewsYouTube
- 640,000
- ReachFacebook and Instagram
- 8,000,000
- ClicksTikTok
- 11,000
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- One production supplying three platforms
- Platform specific cuts rather than a single resized file
- Consistent creative across every channel the campaign ran on
Built with
- Adobe Premiere
- After Effects
More work
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