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Community and ConsultantConsumer Goods2023
Vipco
Nineteen giveaway programmes across eight months produced 1.4 million engagements
The situation before
A single giveaway produces a spike and then nothing. The audience arrives for the prize and leaves with it.
Building something that returns requires a repeating reason to take part, which is a different exercise from running a promotion.
What we built
We ran nineteen programmes over eight months rather than one large one, so there was always a live reason to come back.
Mechanics were kept simple enough to explain in a sentence, because every additional step in a giveaway loses a measurable share of entrants.
Measured results
- Post engagements
- 1,400,000+
- Reach
- 3,600,000+
- Programmes in eight months
- 19
Eight month programme, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Nineteen programmes across eight months rather than a single spike
- Mechanics simple enough to explain in one sentence
- Engagement reported alongside reach rather than instead of it
Built with
- Community management
More work
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