Multiple clients
Promotional video and animation for products that resist being photographed
The situation before
Some products cannot be explained with a photograph. A process, a piece of software, or a service with no physical form all read as abstract no matter how good the still is.
Prospects read a long description and still miss the point, and promotional material made without care reinforces the impression that the product is complicated.
What we built
We write the script before touching any visual, because a video that looks good and says nothing is the most expensive way to fail.
Animation covers only the parts that genuinely cannot be filmed. Anything filmable stays filmed, so the result never drifts into feeling unreal.
What was handed over
- A script agreed before production started
- Animation used only where filming was not possible
- Final cuts delivered in every aspect ratio the channels needed
Built with
- After Effects
- Adobe Premiere
More work
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