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Marketing TechnologyBusiness Support2023
Sirka
Eleven thousand clicks converted into 830 leads at a 7.17 percent conversion rate
The situation before
Traffic without a capture path is a cost, not a result. Clicks arrive, look around and leave, and the campaign reports success on volume.
The gap between arriving and being captured is where most lead generation budget is lost.
What we built
We built the capture path before increasing spend, so the traffic already arriving had somewhere to go.
Follow up was automated and triggered by behaviour rather than by a person noticing, which is what turns a captured lead into a conversation.
Measured results
- Leads captured
- 830
- Average conversion rate
- 7.17%
- Clicks
- 11,571
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- A capture path built before spend was increased
- Follow up triggered automatically rather than manually
- Conversion rate reported against clicks rather than impressions
Built with
- CRM
- Marketing automation
- Google Ads
More work
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