All projects
Marketing TechnologyFinance2023
Mekar
The registration target was met, peaking at thirty sign ups in a single day
The situation before
Financial registration flows lose people at every field. The form is usually the campaign, whatever the media plan says.
Reaching the target depended less on traffic volume than on how many people who started actually finished.
What we built
We instrumented the funnel so it was visible where people stopped, then removed the steps that were losing them.
Traffic was then increased against a flow that was known to convert, rather than pushed at one that was not.
Measured results
- Total registrations
- 566
- Peak registrations per day
- 30
- Average registrations per day
- 6.5
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Funnel instrumented so drop off points were visible
- Steps removed where measurement showed people stopping
- Traffic increased only once the flow was known to convert
Built with
- Google Analytics
- CRM
More work
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- Leads captured
- 830
- Average conversion rate
- 7.17%
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