Bioderma
Six times ROAS on Shopee while cutting cost per click by more than half
The situation before
Marketplace advertising rewards patience and punishes guessing. Bidding on every keyword that looks relevant burns budget on traffic that browses and leaves.
The brand was paying for clicks without a clear view of which ones turned into orders, so there was no basis for deciding what to stop.
What we built
We separated the keywords that convert from the ones that only attract attention, then moved budget toward the first group week by week.
Product listings were tightened so the traffic arriving actually found what it searched for, which is where most marketplace spend leaks before anyone notices.
Measured results
- ROASShopee
- 6x
- ROASTokopedia
- 2x
- Lower cost per click
- 54%
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Spend concentrated on the keywords that produce orders
- Listings aligned with the searches sending traffic to them
- A weekly view of return by channel rather than one monthly total
Built with
- Shopee Ads
- Tokopedia Ads
- Google Analytics
More work
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