RS St. Carolus
Every priority keyword has held page one of Google for more than four years
The situation before
Healthcare search is dominated by aggregators and directories with far more authority than any single hospital.
Ranking once is achievable. Holding a position for years against competitors who keep publishing is a different problem.
What we built
We built the content around the questions patients actually search, rather than around the services the hospital lists internally.
Technical health was fixed first and kept fixed, because a ranking lost to a crawl error takes months to recover and is entirely avoidable.
Measured results
- Keywords on page one
- 100%
- Years positions held
- 4+
Ongoing since 2020Figures describe this engagement and are not a projection for other work.
What was handed over
- Priority keywords holding page one across more than four years
- Content organised around patient questions rather than internal service names
- Technical issues caught before they cost a position
Built with
- Google Search Console
- Screaming Frog
More work
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