Tourism Authority of Thailand
A three week campaign reached more than 311 thousand people in the Indonesian market
The situation before
A destination campaign running for three weeks has no time to learn. Whatever it launches with is close to what it finishes with.
The Indonesian market also carries strong seasonal patterns that decide whether a travel message lands or is ignored entirely.
What we built
We built the audience definition before launch rather than after, using prior travel intent signals rather than broad demographic targeting.
Creative was prepared in several variants so the strongest could take budget within the first few days instead of at the end.
Measured results
- Reach
- 311,167
- Impressions
- 444,361
- Clicks
- 1,168
Three week campaign, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Audience defined before launch rather than learned during it
- Creative variants ready so budget could move within days
- Reach and click performance reported against the three week window
Built with
- Meta Ads
- Google Ads
More work
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