Titan Center
Business media placement beat the click target at 104 percent achievement
The situation before
Business media placement is bought on impressions and judged on impressions, which tells you nothing about whether anybody acted.
The target was set in clicks, which meant placement choice mattered more than volume.
What we built
We chose placements on audience fit rather than on available inventory, which meant fewer impressions from titles worth appearing in.
Performance was tracked to the click rather than stopping at delivery, so underperforming placements could be dropped mid flight.
Measured results
- Click target achievement
- 104%
- Impressions
- 153,042
- Clicks achieved
- 1,259
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Placements chosen on audience fit rather than inventory volume
- Performance tracked to the click rather than to delivery
- Underperforming placements dropped during the campaign
Built with
- Business media network
More work
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