Rollover Reaction
The Rollover Reaction promo campaign closed at an 87 percent conversion rate
The situation before
Promotional campaigns pull in volume that looks impressive and converts badly, because a discount attracts people who were never going to buy at full price either.
The question was whether the traffic could be narrowed enough to make the promotion pay for itself.
What we built
We targeted the promotion at audiences with prior signals of intent rather than at the widest reachable group.
The landing experience was kept to a single decision, so somebody arriving from the ad was not asked to navigate before they could act.
Measured results
- Conversion rate
- 87.01%
Promotional campaign, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Promotion aimed at prior intent rather than broad reach
- A landing experience holding one decision rather than several
- Conversion measured against the campaign rather than site wide
Built with
- Meta Ads
- Google Analytics
More work
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