Singapore School Pantai Indah Kapuk
Admission targets were beaten with seventy five leads inside three months
The situation before
School admissions run to a calendar. A campaign that peaks a month late has missed the intake entirely, whatever its numbers look like.
The window was three months and there was no second attempt.
What we built
We front loaded the campaign against the decision window rather than spreading it evenly across the quarter.
Enquiry handling was set up before launch, because an admissions lead that waits two days for a reply has usually enrolled somewhere else.
Measured results
- Leads in three months
- 75
- Lead target achievement
- 103%
- Clicks to website achievement
- 197%
Three month admission window, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Spend weighted to the decision window rather than spread evenly
- Enquiry handling ready before the campaign launched
- Lead and traffic targets both exceeded within the intake window
Built with
- Meta Ads
- Google Ads
More work
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