SASC
ROAS above 3.5 times on two marketplaces with purchase rate past 20 percent
The situation before
Running the same campaign structure across two marketplaces assumes the two behave the same way. They do not, and the difference shows up as one platform quietly subsidising the other.
Without per platform reporting there was no way to see which was carrying the result.
What we built
We built separate structures per marketplace and reported them separately from the first week.
Product pages were treated as part of the ad rather than as somewhere the ad sends people, because on a marketplace the listing does most of the conversion work.
Measured results
- ROASShopee
- 3.9x
- ROASTokopedia
- 3.54x
- Purchase rate
- 20%+
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Separate campaign structures and reporting per marketplace
- Listings treated as part of the conversion path
- Purchase rate reported alongside return on spend
Built with
- Shopee Ads
- Tokopedia Ads
More work
Related projects
Media MarketingBeautySix times ROAS on Shopee while cutting cost per click by more than half
- ROASShopee
- 6x
- ROASTokopedia
- 2x
Campaign period, 2023
Bioderma · 2023
Media MarketingAutomotive and ElectronicsDaikin beat target on both channels, display at 187 percent and search at 174 percent
- KPI achievementGoogle Display Network
- 187%
- ClicksGoogle Display Network
- 44,856
Campaign period, 2023
Daikin · 2023
Media MarketingHealthcareEvery priority keyword has held page one of Google for more than four years
- Keywords on page one
- 100%
- Years positions held
- 4+
Ongoing since 2020
RS St. Carolus · 2020
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