Nestle
Technical errors cleared to zero and organic traffic rose with no extra ad spend
The situation before
A large site accumulates redirect chains and parameter errors the way a building accumulates wiring, and nobody notices until search traffic starts drifting down.
Eighty two URL redirect errors were sitting in the way of pages that already ranked.
What we built
We audited the technical layer first and fixed what was blocking crawlers, before touching content or spending anything on media.
Redirect errors were cut from eighty two to nineteen and parameter errors cleared entirely, which released traffic the site had already earned.
Measured results
- Organic traffic increase
- 4.33%
- SEO parameter errors
- 0
- URL redirect errors
- 82 to 19
Audit and remediation, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Parameter errors cleared to zero
- Redirect errors reduced from eighty two to nineteen
- Organic traffic recovered without additional media spend
Built with
- Screaming Frog
- Google Search Console
More work
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