Millennium
Campaign click through rate came in 391 percent above the industry average
The situation before
Property advertising competes against a category where every listing looks the same and every headline promises the same thing.
Reach is easy to buy in property. Attention is not.
What we built
We built the creative around one specific thing about the development rather than around a generic aspiration, which is what separates a listing from an advertisement.
Targeting was narrowed to the geography and life stage where the property genuinely fitted, accepting lower reach for higher relevance.
Measured results
- CTR above industry average
- 391%
- Impressions
- 559,587
- Clicks
- 1,495
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Creative built around one specific differentiator
- Targeting narrowed to genuine fit rather than maximum reach
- Click through rate measured against the category benchmark
Built with
- Meta Ads
- Google Ads
More work
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