Fuda Cancer Hospital
Eight priority keywords climbed into the top thirty and organic traffic rose twenty percent
The situation before
Medical search is heavily regulated and heavily contested, and a hospital competing internationally starts behind local directories with far more authority.
Eight priority terms were sitting outside the range where anybody would find them.
What we built
We prioritised the terms where movement was realistic rather than the ones with the largest volume, which is the difference between progress and a flat quarter.
Content was built to answer the specific question behind each search rather than to repeat the service name.
Measured results
- Organic traffic increase
- 20%
- Keywords lifted into top 30
- 8
- SERP target achievement
- 80%
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Eight priority keywords lifted into the top thirty
- Content built around the question behind each search
- Organic traffic growth without additional media spend
Built with
- Google Search Console
- Screaming Frog
More work
Related projects
Media MarketingBeautySix times ROAS on Shopee while cutting cost per click by more than half
- ROASShopee
- 6x
- ROASTokopedia
- 2x
Campaign period, 2023
Bioderma · 2023
Media MarketingAutomotive and ElectronicsDaikin beat target on both channels, display at 187 percent and search at 174 percent
- KPI achievementGoogle Display Network
- 187%
- ClicksGoogle Display Network
- 44,856
Campaign period, 2023
Daikin · 2023
Media MarketingHealthcareEvery priority keyword has held page one of Google for more than four years
- Keywords on page one
- 100%
- Years positions held
- 4+
Ongoing since 2020
RS St. Carolus · 2020
Tell us what you need built
Send a short brief and you get a written scope, a cost estimate and a schedule within two working days. No obligation attached to it.