Aice
Negative coverage fell from fourteen to two within two months, then stayed absent for over two years
The situation before
Negative coverage compounds. Each article gives the next one a source to cite, and the search results for the brand name become the story.
Fourteen negative pieces were ranking against the brand at the point we started.
What we built
We did not try to remove coverage. We published better material and made sure it was findable, so the search results reflected the brand rather than one bad week.
Monitoring was then kept running, because reputation work fails quietly the moment somebody stops watching.
Measured results
- Negative articles in two months
- 14 to 2
- Years without negative coverage
- 2+
Initial two months, monitored since 2022Figures describe this engagement and are not a projection for other work.
What was handed over
- Negative coverage reduced from fourteen pieces to two in two months
- Search results for the brand name reflecting current material
- Monitoring kept running rather than stopped at the end of the engagement
Built with
- Google Alerts
- Media monitoring
More work
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