AGIT and Central Data Technology
Facebook ads turned as much as forty percent of clicks into qualified leads
The situation before
Business to business lead generation on social usually produces volume with no qualification, and a sales team stops trusting the source within a month.
The comparison between platforms was also being made on cost per click, which says nothing about lead quality.
What we built
We qualified at the form rather than after it, accepting fewer leads in exchange for leads worth calling.
Facebook and LinkedIn were reported separately, which showed a fourfold difference in click to lead conversion that a blended number had been hiding.
Measured results
- Click to lead conversionFacebook
- 40%
- Click to lead conversionLinkedIn
- 8%
- Leads collected
- 28
Campaign period, 2023Figures describe this engagement and are not a projection for other work.
What was handed over
- Qualification moved to the form rather than to the sales call
- Platforms reported separately rather than blended
- Lead quality prioritised over lead volume
Built with
- Meta Ads
- LinkedIn Ads
- CRM
More work
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